Identity for a character series

The designer Angela Kiely, a puppet painter for Tim Burton and Wes Anderson among others, created a character family where the protagonist is Albert, a friendly, cheeky puppy. She created a world around the characters and ask me to design a custom typeface for this purpose, I started with the design of the logo mark for the launch of the website


The idea for the type was to design a friendly typeface, appealing to children and the child in all of us, dynamic and expressive capable to give a distinctive identity to the series, but also to the communication campaign that will come afterwards. Angela had a preference for 50’s and 70’s fonts but with something that can be modern too, and that was my proposal, that she loved at first sight.

Visit the website,, and suscribe to the newsletter to keep updated about forthcoming adventures.

Alberts_Web_01_700px Alberts_Web_02_700px


Copyright © 2005-2017 — Laura Meseguer
Typography & Graphic Design. All rights reserved

Carders, 45 – 08003 Barcelona, Spain