Restyling of logotype
The original logo had diverse problems that you can easily see in this image: incorrect letter spacing, too much distortion, a baseline not as smooth as the curve and designed with Garamond, not a custom typeface. The redesign fixed all those mistakes by designing a custom serif type, with stronger serifs for improving legibility, and providing a complete new look to the brand.
All the applications of the new logotype were done by Overhaul. Here you can see the stationery.