BROADGRAIN

Restyling of logotype

This project for BROADGRAIN was carried out with the agency Overhaul from Jordan and consisted in the restyling of the existing logotype.

presentation template22 new

The original logo had diverse problems that you can easily see in this image: incorrect letter spacing, too much distortion, a baseline not as smooth as the curve and designed with Garamond, not a custom typeface. The redesign fixed all those mistakes by designing a custom serif type, with stronger serifs for improving legibility, and providing a complete new look to the brand.

Broadgrain_before_700px

All the applications of the new logotype were done by Overhaul. Here you can see the stationery.

Broadgrain_Stationery

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Copyright © 2005-2017 — Laura Meseguer
Typography & Graphic Design. All rights reserved

Carders, 45 – 08003 Barcelona, Spain
mail@laurameseguer.com