Lettering for the concepts ‘Fun’, ‘Love’ and ‘Party’.
Desigual, the Spanish fashion brand, asked me to develop three handmade letterings related to the attributes of the brand itself, Fun, Love and Party. Fun, explores the idea of linked letters. My proposal for Love was discarded in the end, I had created letters in the shape of a heart, the universal symbol of love.
Finally, Party is represented as a garland.