Design of the new logo for the Dutch newspaper Het Parool
The art directors of Het Parool, John Koning and Floor Koop, requested some proposals for the masthead and logo for the redesigned newspaper, released the past 10th of February 2016. My work was based on a clear briefing: ‘back to basics’ and design a logo with a strong and powerful identity. I presented different ideas, and final solution is based on a combination of the two typefaces that play a lead role in the new newspaper, Quarto (also the typeface for the headlines) and Tiempos. The new logo not only adorns the front page and the homepage, but is also visible in all expressions of Het Parool.
Some design process
The logotype in different applications