TIPOFINO

Identity for an online store of typographic things

Tipofino is a project created by Rosa Martín and myself. A personal retail store of typographic things, printed with different techniques on paper and textiles. The idea behind the logotype is to reflect the craft aspect of our brand and products, and our care and love for typography and lettering, shown through the personality and expression given to single letters or words.

Tipofino_Logo_01

The logotype design process. My first sketches were done by pencil, drawing a pointed pen-style calligraphic logo by contour, without the pen. In a first digital estate the logotype was drawn in one line, later in two, and then in one line again, obtaining the two final versions of the logotype.

 

Tipofino_Logo_Sketch01

Some sketches.

Tipofino_Logo_02

 

A different version of the logotype in two lines.

Tipofino_poster_mockup_MD

The final version of the two lines logotype in use for a possible corporate poster.

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Copyright © 2005-2017 — Laura Meseguer
Typography & Graphic Design. All rights reserved

Carders, 45 – 08003 Barcelona, Spain
mail@laurameseguer.com