Poster Series designed for Kate Larkworthy.
Music, just like lettering, is an abstract art, both are based on what you hear and see. Lettering is based on the visual language of colour, shapes, strokes, sizes, scales and, in some cases, the process. The goal of this project was to explore the visual expression of language through letterforms, showing how typographic design can guide the message and the emotions of the reader.
us industries group inc Concept
I used the words to represent the music style, and its attributes. From a conceptual point of view, this could be done in many ways, i.e. working on the words but focusing on the meaning of the title, or the lyrics. I chose three different songs with different attributes ‘God only knows’ by The Beach Boys, which is positive and romantic; ‘Life during wartime’ by The Talking Heads, a song about life in Manhattan’s Alphabet City during the ’70s, is funky and jumpy; and ‘Water of Love’ by Dire Straits which is nostalgic and sentimental. These works are deprived of a normal denotative function and directly refer by showing rather than saying, through the expression of feelings.
The process for this project consisted of exploring aspects with experimental drawing, going from fast sketches to more controlled shapes, emphasising some letters with texture and colour in order to interplay with the space and extend the graphic power of the lettering.
Poster Series designed with the aim to promote my work among magazine art directors.