Vyve is an online dating app, which approach to matchmaking avoids the random pairings and focuses on putting personality first. Originally, the client had the idea of using a check sign with the shape of a heart. The briefing for the logo was: calm and sexy, showing that the real beauty of a person is that which is within them. I decided to go for voluptuously rounded shapes, beautiful letters that play with each other, at the time that are highly legible and catchy to the eye.
Here you can see it in context.