GreyHours
Custom type and logotype design for GREYHOURS 

 

Custom type and logotype design for GREYHOURS 

 

Custom type and logotype design for GREYHOURS 

 

Custom type and logotype design for GREYHOURS 
GREYHOURS is a new European luxury watch brand. In their own words: “It’s the result of a meeting of young entrepreneurs with a dream: the perfect watch, financially accessible to all and not just to a chosen few. The creative director asked me to design a custom logo that would match the attributes of the brand but also meet the functional requirements. My first approach was to learn more about the product and the technical limitations, and offer solutions based on this briefing:

Attributes
Hype, moderate, modern, classy, mature (neutral & mysterious)

Functionality
—The logo will be UVI printed on the front and engraved on the watch back.
—Uppercase letters to work letter-spaced and generous in proportions, to give a contemporary approach.
—Readable on small sizes: Open counters, slightly condensed to enlarge the body size as much as possible.
—It will work along with the customization done by illustrators and artists with uncluttered illustrations that will also match the watch design.
Dimensions 
Maximum width: 25 mm in the watch back and 7,5 -8 mm in the front. My proposal consisted of a geometric sans serif distinctive typeface, a little bit uncommon, simple, but very well designed, very readable, modern and sophisticated. Here you can see part of the process.

GREYHOURS is a new European luxury watch brand. In their own words: “It’s the result of a meeting of young entrepreneurs with a dream: the perfect watch, financially accessible to all and not just to a chosen few. The creative director asked me to design a custom logo that would match the attributes of the brand but also meet the functional requirements. My first approach was to learn more about the product and the technical limitations, and offer solutions based on this briefing:

Attributes
Hype, moderate, modern, classy, mature (neutral & mysterious)

Functionality
—The logo will be UVI printed on the front and engraved on the watch back.
—Uppercase letters to work letter-spaced and generous in proportions, to give a contemporary approach.
—Readable on small sizes: Open counters, slightly condensed to enlarge the body size as much as possible.
—It will work along with the customization done by illustrators and artists with uncluttered illustrations that will also match the watch design.

Dimensions
 
Maximum width: 25 mm in the watch back and 7,5 -8 mm in the front. My proposal consisted of a geometric sans serif distinctive typeface, a little bit uncommon, simple, but very well designed, very readable, modern and sophisticated. Here you can see part of the process.

LM_Greyhours_process

Some examples of it looks applied to the fabulous packaging and watches.

Some examples of it looks applied to the fabulous packaging and watches.

Some examples of it looks applied to the fabulous packaging and watches.

Some examples of it looks applied to the fabulous
packaging and watches.

Some years later, Greyhours' creative director, asked me to draw some new letters, for the logo of their online blog, GREYMAKERS
Some years later, Greyhours' creative director, asked me to draw some new letters, for the logo of their online blog, GREYMAKERS
GreymakersMackbook-Air-Mock-Up
© 2005-2018 Laura Meseguer
Custom Lettering and Type Design 


© 2005-2018 Laura Meseguer
Custom Lettering and Type Design 


© 2005-2018 Laura Meseguer
Custom Lettering and Type Design 


Drop me a line!
mail@laurameseguer.com

Drop me a line!
mail@laurameseguer.com

Drop me a line!
mail@laurameseguer.com