tipo-screen
Rebranding for Plan B
Rebranding for Plan B
Rebranding for
Plan B
Rebranding for Plan B
Rebranding for Plan B
The Plan B project consisted on a brand strategy designed as a team work with the art director Eider Corral, and the Plan B manager, Stephanie Serrano. This change of image is a meeting of different visions and creativities with shared ideas: telling the invisible, exploring the limits and developing the detail. The restyling of the visual identity of Plan B is a collaborative project that goes beyond our screens and some bytes.
After many brainstormings and sketching we decided that the logotype had to be handwritten, not in a formal way, but showing some of the attributes of the brand itself, like hybrid, modern, furious, expressive… so I took my calligraphic tools but also brushes and started writing and sketching, till I got this result.
See the project in action here.
The Plan B project consisted on a brand strategy designed as a team work with the art director Eider Corral, and the Plan B manager, Stephanie Serrano. This change of image is a meeting of different visions and creativities with shared ideas: telling the invisible, exploring the limits and developing the detail. The restyling of the visual identity of Plan B is a collaborative project that goes beyond our screens and some bytes.
After many brainstormings and sketching we decided that the logotype had to be handwritten, not in a formal way, but showing some of the attributes of the brand itself, like hybrid, modern, furious, expressive… so I took my calligraphic tools but also brushes and started writing and sketching, till I got this result.
See the project in action here.
The Plan B project consisted on a brand strategy designed as a team work with the art director Eider Corral, and the Plan B manager, Stephanie Serrano. This change of image is a meeting of different visions and creativities with shared ideas: telling the invisible, exploring the limits and developing the detail. The restyling of the visual identity of Plan B is a collaborative project that goes beyond our screens and some bytes.
After many brainstormings and sketching we decided that the logotype had to be handwritten, not in a formal way, but showing some of the attributes of the brand itself, like hybrid, modern, furious, expressive… so I took my calligraphic tools but also brushes and started writing and sketching, till I got this result.
See the project in action here.
Plan B Music
HappyNewRoster1
HappyNewRoster2

Different pieces of communication. Design by Eider Corral

© 2005-2018 Laura Meseguer
Custom Lettering and Type Design 


© 2005-2018 Laura Meseguer
Custom Lettering and Type Design 


© 2005-2018 Laura Meseguer
Custom Lettering and Type Design 


Drop me a line!
mail@laurameseguer.com

Drop me a line!
mail@laurameseguer.com

Drop me a line!
mail@laurameseguer.com