United Korean Design
United Korean Flags 

 

United Korean Design
United Korean Flags 

 

United Korean Design
United Korean
Flags 

 

United Korean Design
United Korean Flags 
United Korean Design
United Korean Flags 
I have been invited to participate in the 2019 Gwangju Design Biennale, with a proposal for the design of a United Korean Flag. It is part of the exhibition "United Korean Design. United Korean Flags", curated by Kang Chull, who works as an editor and a curator in Seoul. The Unification Flag Project is a trilogy, 2013 (South Korean designers), 2019 (International designers) 2025 (North Korean designers / final goal)

The purpose of this exhibition is to Introduce social discourses along with futuristic changes taking place in our lives, through the application of design. In this case, the Korean wish for world peace and also peace of Korea, the last and only divided nation in the world.
In the words of the curator:
"How do Designers contribute to the development of history?
Nothing exercises as strong an influence in the sphere of visual design as a nation’s flag. In addition to symbolizing the identity, image, and culture of a nation, it creates a sense of oneness among the country’s people. This exhibition features a new design for the unification flag. Designers might take the lead in paving the way for peace on the Korean Peninsula." 
I have been invited to participate in the 2019 Gwangju Design Biennale, with a proposal for the design of a United Korean Flag. It is part of the exhibition "United Korean Design. United Korean Flags", curated by Kang Chull, who works as an editor and a curator in Seoul. The Unification Flag Project is a trilogy, 2013 (South Korean designers), 2019 (International designers) 2025 (North Korean designers / final goal)

The purpose of this exhibition is to Introduce social discourses along with futuristic changes taking place in our lives, through the application of design. In this case, the Korean wish for world peace and also peace of Korea, the last and only divided nation in the world.
In the words of the curator:
"How do Designers contribute to the development of history?
Nothing exercises as strong an influence in the sphere of visual design as a nation’s flag. In addition to symbolizing the identity, image, and culture of a nation, it creates a sense of oneness among the country’s people. This exhibition features a new design for the unification flag. Designers might take the lead in paving the way for peace on the Korean Peninsula." 
I have been invited to participate in the 2019 Gwangju Design Biennale, with a proposal for the design of a United Korean Flag. It is part of the exhibition "United Korean Design. United Korean Flags", curated by Kang Chull, who works as an editor and a curator in Seoul. The Unification Flag Project is a trilogy, 2013 (South Korean designers), 2019 (International designers) 2025 (North Korean designers / final goal)

The purpose of this exhibition is to Introduce social discourses along with futuristic changes taking place in our lives, through the application of design. In this case, the Korean wish for world peace and also peace of Korea, the last and only divided nation in the world.
In the words of the curator:
"How do Designers contribute to the development of history?
Nothing exercises as strong an influence in the sphere of visual design as a nation’s flag. In addition to symbolizing the identity, image, and culture of a nation, it creates a sense of oneness among the country’s people. This exhibition features a new design for the unification flag. Designers might take the lead in paving the way for peace on the Korean Peninsula." 
From the logotype to the typefaces
This custom typeface project was commissioned by Geometry, an advertising agency with branches all around the world. The project consisted of the design, development, and production of a typeface family that will serve for their new brand identity that reflects an evolution: “a modern, diverse, curious, fun company that is confident and ambitious for the future”. Geometry has two weights, the regular, based in the logotype, and the thin.
GDB19-FlagMap+Flags

On the left: Poster of the Biennale. On the right from the top: South Korea, North Korea, and Unified Korea Flags (source: Wikipedia)


The briefing was clear, by getting the inspiration from the shapes and colors of the two different Korean Flags, and the Korean Unification Flag, the one that eventually is used to represent all of Korea when North and South Korea participate as one team in sporting events, I had to develop my own, based on my own feelings about it.


The briefing was clear, by getting the inspiration from the shapes and colors of the two different Korean Flags, and the Korean Unification Flag, the one that eventually is used to represent all of Korea when North and South Korea participate as one team in sporting events, I had to develop my own, based on my own feelings about it.


The briefing was clear, by getting the inspiration from the shapes and colors of the two different Korean Flags, and the Korean Unification Flag, the one that eventually is used to represent all of Korea when North and South Korea participate as one team in sporting events, I had to develop my own, based on my own feelings about it.


The briefing was clear, by getting the inspiration from the shapes and colors of the two different Korean Flags, and the Korean Unification Flag, the one that eventually is used to participate as one team in sporting events, I had to develop my own, based on my own feelings about it.

Proces

Some of the process: Moduls, Lettering, Color and Composition

Flag_MockUp

The solution to me was to propose a typographic approach to flag design, as I could see that many of the ones designed in 2013 were revolving around the concept of mixing colors and shapes, what I did, but in the shape of letters.
For that, I took a closer look at the main shapes of the two existing flags and extracted the most relevant: the star and the circle. From those, I developed a system to build the 5 letters of KOREA. For the coloring, I used the two different reds and blues that when overlapped create the black, and for the centered single word I used the blue of the unified flag. All those combinations want to be a metaphor of mix, blending, cooperation and comprehension between the North and the South.

The solution to me was to propose a typographic approach to flag design, as I could see that many of the ones designed in 2013 were revolving around the concept of mixing colors and shapes, what I did, but in the shape of letters.
For that, I took a closer look at the main shapes of the two existing flags and extracted the most relevant: the star and the circle. From those, I developed a system to build the 5 letters of KOREA. For the coloring, I used the two different reds and blues that when overlapped create the black, and for the centered single word I used the blue of the unified flag. All those combinations want to be a metaphor of mix, blending, cooperation and comprehension between the North and the South.

The solution to me was to propose a typographic approach to flag design, as I could see that many of the ones designed in 2013 were revolving around the concept of mixing colors and shapes, what I did, but in the shape of letters.
For that, I took a closer look at the main shapes of the two existing flags and extracted the most relevant: the star and the circle. From those, I developed a system to build the 5 letters of KOREA. For the coloring, I used the two different reds and blues that when overlapped create the black, and for the centered single word I used the blue of the unified flag. All those combinations want to be a metaphor of mix, blending, cooperation and comprehension between the North and the South.

The solution to me was to propose a typographic approach to flag design, as I could see that many of the ones designed in 2013 were revolving around the concept of mixing colors and shapes, what I did, but in the shape of letters.
For that, I took a closer look at the main shapes of the two existing flags and extracted the most relevant: the star and the circle. From those, I developed a system to build the 5 letters of KOREA. For the coloring, I used the two different reds and blues that when overlapped create the black, and for the centered single word I used the blue of the unified flag. All those combinations want to be a metaphor of mix, blending, cooperation and comprehension between the North and the South.

AllFlags01
AllFlags02
All the flags at the exhibition displaying 63 participants from 32 different nations

01 Adriaan Mellegers & Vanessa van Dam  (Netherlands) / 02 Akihiko Tsukamoto (Japan) / 03 Alain Le Quernec (France) / 04 Andreas Uebele (Germany) / 05 Andrew Ashton  (Australia)/06 Ariane Spanier (Germany) / 07 Aslak Gurholt (Norway) / 08 Barbara Baumann  (Germany) / 09 Benny Au  (Hong Kong) / 10 Boris Ljubicic (Croatia) / 11 Carolina&Maria&Sakaria Studio  (Sweden & Poland) / 12 Catherine Griffiths  (New Zealand) / 13 Chaz Maviyane-Davies (Zimbabwe) / 14 Chris Ro (USA) / 15 Daniel Eatock (UK) / 16 Dimitris Arvanitis (Greece) / 17 Dmitry Kavka (Russia) / 18 Dr. Peche (France) / 19 Erik Brandt (USA) / 20 Erik de Vlaam (Netherlands) / 21 Eugeniusz Skorwider (Poland) / 22 Finn Nygaard (Denmark) / 23 Fons Hickmann (Germany) / 24 Guang Yu (China) / 25 Hiro Sugiyama (Japan) / 26 Ilka Helmig & Johannes Bergerhausen /  (Germany) / 27 Isabel Naegele (Germany) / 28 Ismael Prieto (Chile) / 29 James H. Chae (USA) / 30 Jon Sueda & Christopher Hamamoto (USA) / 31 Jonas Hecksher (Denmark) / 32 Jug Cerovic (Serbia) / 33 Kan Tai-keung (China) / 34 Karel Aubrecht (Czech Republic) / 35 Kiyotaka Yoshimoto (Japan) / 36 Konstantinos Trichas (UK) / 37 Kubel Henrik (Denmark) / 38 Laura Meseguer (Spain) / 39 Leo Lin Chun-Liang (Taiwan) / 40 Lex Drewinski (Poland) / 41 Li Zhang (USA) / 42 Lourdes Zolezzi (Mexico) / 43 Mariano Sigal (Argentina) / 44 Markus Weisbeck (Germany) / 45 Max Ryan (UK) / 46 Mieke Gerritzen (Netherlands) / 47 Namsai Supavong (Thailand) / 48 Nelu Wolfensohn (Canada) / 49 Omnivore, Inc (USA) / 50 Ramita Chatruengchai (Thailand) / 51 Rikke Hansen (Denmark) / 52 Roman Wilhelm (Germany) / 53 Sabina Oberholzer & Renato Tagli (Swiss) / 54 Savas Cekic (Turkey) / 55 Siam Attariya (Thailand) / 56 Takahiro Eto (Japan) / 57 Takahiro Yasuda (Japan) / 58 Tevfik Fikret Ucar (Turkey) / 59 Thiago Lacaz (Brazil) / 60 Thonik (Netherlands) / 61 Verónica Majluf (Peru) / 62 Yah-Leng Yu (Singapore)

© 2005-2018 Laura Meseguer
Custom Lettering and Type Design 


© 2005-2018 Laura Meseguer
Custom Lettering and Type Design 


© 2005-2018 Laura Meseguer
Custom Lettering and Type Design 


Drop me a line!
mail@laurameseguer.com

Drop me a line!
mail@laurameseguer.com

Drop me a line!
mail@laurameseguer.com