NOM(E). A Signs Installation

The concept of NOM(E)

For a long time Rita, Paulo, and I wanted to organize an exhibition together, one where we could put together our passion, care, and claim about the urgent need to preserve the typographic patrimony of our cities.
“NOM” represents the Catalan word for “NAME” while “NOME” signifies its Portuguese counterpart. This convergence forms the foundation of this typographic exhibition, merging Barcelona and Lisbon within a shared space. The installation features three beautiful and unique signs sourced from Letreiro Galeria. One proudly displays the Catalan name “Telma”, selected by Laura Meseguer, “Carlos” bears the Portuguese name, chosen by Rita Múrias, while “Joaquim Luis” contains both languages in one sign, and was selected together.
These distinct representations communicate in their native languages, each possessing its unique style and historical context. Yet, like the authors, they also share significant commonalities: a commitment to preserving the typographic heritage of our cities that also have a strong sense of identity, all encapsulated within a word or a name.

The signs

Telma, Hairdresser, n. d.
Av. de Roma, 98. Freguesia Parish de Alvalade, Lisboa, Portugal
204 x 68 cm / Date of recovery: 2020
Script lettering in sheet metal with a colorless glass tube, green fluorescent powder, and neon gas. Rescued without glass tubes and restored for this exhibition.

Carlos, Fashion, 1970
Rua 25 de Abril, 15. Lagoa. Algarve, Portugal
265 x 65 cm / Date of recovery: 2022
Script Lettering in sheet metal with a colorless glass tube with argon gas + mercury.

Joaquim Luís, Butcher, n.d.
Rua dos Heróis da Grande Guerra, 67. Caldas da Rainha, Portugal
197 x 20 cm / Date of recovery: 2019
Geometric sans serif iron lettering with chrome-plated metal inline.