Wordmark design for the rebranding of Plan B music
The Plan B music project consisted of a brand strategy designed as a teamwork with the art director Eider Corral, and the Plan B music manager, Stephanie Serrano. This change of image is a meeting of different visions and creativities with shared ideas: telling the invisible, exploring the limits and developing the detail. The restyling of the visual identity of Plan B music is a collaborative project that goes beyond our screens and some bytes.
After many brainstormings and sketching we decided that the logotype had to be handwritten, not in a formal way, but showing some of the attributes of the brand itself, like a hybrid, modern, furious, expressive… so I took my calligraphic tools but also brushes and started writing and sketching, until I got this result.
Client: Plan B music
Plan B music manager: Stephanie Serrano
Art director: Eider Corral
Lettering designer: Laura Meseguer