Tinker Sans

A custom typeface typeface family for the branding of KENT, an American brand of cigarrettes.

Kent is an American brand of cigarettes, currently owned and manufactured by R.J. Reynolds Tobacco Company in the United States and British American Tobacco elsewhere. The brand is named after Herbert Kent, a former executive at Lorillard Tobacco Company.

The concept

Tinker Sans is a contemporary sans-serif typeface family inspired by the KENT logo’s four letters. It artfully merges the timeless aesthetics of a classic geometric sans-serif with a twist that embraces beauty in evolution. This meticulously crafted typeface family embodies the intersection of design and technology, where beauty thrives. These complementary aspects synergize, blurring the lines between aesthetics and purpose. Featuring three weights and two sets of alternate characters, Tinker Sans adds layers to packaging and will serve for the brand communication at a global level, enhancing their visual appeal and giving more layers to the packaging and communication campaigns.