Barcelona, ciutat de pau

The Ajuntament de Barcelona asked me to design a logotype for the sentence “Barcelona, ciudad de paz” (Barcelona, city of peace), with the occasion of the memorial for the attack on 17 August 2017 at La Rambla.
They imagined a very typographical approach and preferred a neutral tone, keeping open the possibility of being used for some time. I feel very honored that I could have done such a project for my beloved city.

The Memorial for la Rambla 17A
Following the attack on 17 August 2017, people from all over the world responded spontaneously by leaving over 12,000 objects and documents on La Rambla as a tribute to the victims and to show support for their families. The items and documents left on La Rambla during the days following the attack have been carefully gathered, lited and archived. This interactive and deeply touching website shows the items collected, which reflect the city’s open, inclusive and solidarity character. It constitutes a digital tribute to the victims. Besides that, the Ajuntament de Barcelona prepared a ceremony in remembrance and solidarity for the victims of the victims of the terrorist attacks on 17 August 2017.

The logotype and the symbol
The design process started by sketching the logotype and the symbol with a brush marker pen. I wanted to mimic the attitude of many of the tribute documents that people left at La Rambla, this is why it is based in simple casual writing. The use of the olive branch as a symbol of peace in Western civilization dates at least to the 5th century BC Greece. It gives more identity to the sentence as a whole.

The Ajuntament de Barcelona asked me to design a logotype for the sentence “Barcelona, ciudad de paz” (Barcelona, city of peace), with the occasion of the memorial for the attack on 17 August 2017 at La Rambla.
They imagined a very typographical approach and preferred a neutral tone, keeping open the possibility of being used for some time. I feel very honored that I could have done such a project for my beloved city.

The Memorial for la Rambla 17A
Following the attack on 17 August 2017, people from all over the world responded spontaneously by leaving over 12,000 objects and documents on La Rambla as a tribute to the victims and to show support for their families. The items and documents left on La Rambla during the days following the attack have been carefully gathered, lited and archived. This interactive and deeply touching website shows the items collected, which reflect the city’s open, inclusive and solidarity character. It constitutes a digital tribute to the victims. Besides that, the Ajuntament de Barcelona prepared a ceremony in remembrance and solidarity for the victims of the victims of the terrorist attacks on 17 August 2017.

The logotype and the symbol
The design process started by sketching the logotype and the symbol with a brush marker pen. I wanted to mimic the attitude of many of the tribute documents that people left at La Rambla, this is why it is based in simple casual writing. The use of the olive branch as a symbol of peace in Western civilization dates at least to the 5th century BC Greece. It gives more identity to the sentence as a whole.

The Ajuntament de Barcelona asked me to design a logotype for the sentence “Barcelona, ciudad de paz” (Barcelona, city of peace), with the occasion of the memorial for the attack on 17 August 2017 at La Rambla.
They imagined a very typographical approach and preferred a neutral tone, keeping open the possibility of being used for some time. I feel very honored that I could have done such a project for my beloved city.

The Memorial for la Rambla 17A
Following the attack on 17 August 2017, people from all over the world responded spontaneously by leaving over 12,000 objects and documents on La Rambla as a tribute to the victims and to show support for their families. The items and documents left on La Rambla during the days following the attack have been carefully gathered, lited and archived. This interactive and deeply touching website shows the items collected, which reflect the city’s open, inclusive and solidarity character. It constitutes a digital tribute to the victims. Besides that, the Ajuntament de Barcelona prepared a ceremony in remembrance and solidarity for the victims of the victims of the terrorist attacks on 17 August 2017.

The logotype and the symbol
The design process started by sketching the logotype and the symbol with a brush marker pen. I wanted to mimic the attitude of many of the tribute documents that people left at La Rambla, this is why it is based in simple casual writing. The use of the olive branch as a symbol of peace in Western civilization dates at least to the 5th century BC Greece. It gives more identity to the sentence as a whole.

As it is usual in my lettering works, I write, write and write the sentence, again and again, later I chose the best words and make a collage. The one on top is the final result and the logotype below shows the digitalization.
The Ajuntament wanted to keep the logo as it was, as an image where you can see the trace and the transparency of the ink, but this may not work for a billboard or big applications. So, consequently I prepared a digitized version, that is almost identical but still casual.