Ene Kantak

Ene Kantak

Ene Kantak

Ene Kantak

Ene Kantak

Matching personality and function

EneKantak Display is a custom display typeface designed for the branding of Ene Kantak, a dancing and singing company for kids and in ‘Euskara’ (the language of the Basque Country in Spain). 
The Ene Kantak typeface is a bold typeface with non-rigid strokes that expand slightly, reminiscent of the letter engraved in stone that can be found in the Basque Country and in the Basque-speaking area of Navarra, but adapted to the communication needs of Ene Kantak.

The concepts and branding needs
The assignment was to design a typeface for titles in order to replace those used in the video covers (Grilled Cheese and sometimes Comic Sans). The goal was to improve readability when using only capital letters and when creating outlines from it, but also which smaller sizes. 
This typeface should cover a series of functional needs and identity purposes:
1. To be recognized as the typeface of ENE KANTAK  through matching the brand attributes:
— Dynamic (not rigid, with a certain “movement”)
— Fun (nice, aesthetically attractive and accessible)
— Close (recognizable style, adopting certain features of the Basque letter and the logo)
— Satisfaction (aesthetically attractive)
2. To have a good coexistence with the auxiliary font (DINosaur)
3. To eliminate the use of fonts other than "corporate"
4. To design some ligatures or special characters to distinguish it from other typefaces.
5. Casual but not childish, to extend its use to other branding elements

The design process
To design Ene Kantak I started by drawing the Capitals, as the designers use them massively, first because it's what kids read best and second because of the identity design rules. This helped me to define the distinctive features, as not too rigid strokes.
The peculiarities of Euskera have been taken into account, such as the frequency of some letters, so much attention has been paid to their shape and the most frequent combinations of letters such as tz, ak, tx, ka and kr, both uppercase and lowercase.

Matching personality and function

EneKantak Display is a custom display typeface designed for the branding of Ene Kantak, a dancing and singing  company for kids and in ‘Euskara’ (the language of the Basque Country in Spain). 
The Ene Kantak typeface is a bold typeface with non-rigid strokes that expand slightly, reminiscent of the letter engraved in stone that can be found in the Basque Country and in the Basque-speaking area of Navarra, but adapted to the communication needs of Ene Kantak.

The concepts and branding needs
The assignment was to design a typeface for titles in order to replace those used in the video covers (Grilled Cheese and sometimes Comic Sans). The goal was to improve readability when using only capital letters and when creating outlines from it, but also which smaller sizes. 
This typeface should cover a series of functional needs and identity purposes:
1. To be recognized as the typeface of ENE KANTAK  through matching the brand attributes:
— Dynamic (not rigid, with a certain “movement”)
— Fun (nice, aesthetically attractive and accessible)
— Close (recognizable style, adopting certain features of the Basque letter and the logo)
— Satisfaction (aesthetically attractive)
2. To have a good coexistence with the auxiliary font (DINosaur)
3. To eliminate the use of fonts other than "corporate"
4. To design some ligatures or special characters to distinguish it from other typefaces.
5. Casual but not childish, to extend its use to other branding elements

The design process
To design Ene Kantak I started by drawing the Capitals, as the designers use them massively, first because it's what kids read best and second because of the identity design rules. This helped me to define the distinctive features, as not too rigid strokes.
The peculiarities of Euskera have been taken into account, such as the frequency of some letters, so much attention has been paid to their shape and the most frequent combinations of letters such as tz, ak, tx, ka and kr, both uppercase and lowercase.

Matching personality and function

EneKantak Display is a custom display typeface designed for the branding of Ene Kantak, a dancing and singing company for kids and in ‘Euskara’ (the language of the Basque Country in Spain). 
The Ene Kantak typeface is a bold typeface with non-rigid strokes that expand slightly, reminiscent of the letter engraved in stone that can be found in the Basque Country and in the Basque-speaking area of Navarra, but adapted to the communication needs of Ene Kantak.

The concepts and branding needs
The assignment was to design a typeface for titles in order to replace those used in the video covers (Grilled Cheese and sometimes Comic Sans). The goal was to improve readability when using only capital letters and when creating outlines from it, but also which smaller sizes. 
This typeface should cover a series of functional needs and identity purposes:
1. To be recognized as the typeface of ENE KANTAK  through matching the brand attributes:
— Dynamic (not rigid, with a certain “movement”)
— Fun (nice, aesthetically attractive and accessible)
— Close (recognizable style, adopting certain features of the Basque letter and the logo)
— Satisfaction (aesthetically attractive)
2. To have a good coexistence with the auxiliary font (DINosaur)
3. To eliminate the use of fonts other than "corporate"
4. To design some ligatures or special characters to distinguish it from other typefaces.
5. Casual but not childish, to extend its use to other branding elements

The design process
To design Ene Kantak I started by drawing the Capitals, as the designers use them massively, first because it's what kids read best and second because of the identity design rules. This helped me to define the distinctive features, as not too rigid strokes.
The peculiarities of Euskera have been taken into account, such as the frequency of some letters, so much attention has been paid to their shape and the most frequent combinations of letters such as tz, ak, tx, ka and kr, both uppercase and lowercase.

Matching personality and function

EneKantak Display is a custom display typeface designed for the branding of Ene Kantak, a dancing and singing company for kids and in ‘Euskara’ (the language of the Basque Country in Spain). 
The Ene Kantak typeface is a bold typeface with non-rigid strokes that expand slightly, reminiscent of the letter engraved in stone that can be found in the Basque Country and in the Basque-speaking area of Navarra, but adapted to the communication needs of Ene Kantak.

The concepts and branding needs
The assignment was to design a typeface for titles in order to replace those used in the video covers (Grilled Cheese and sometimes Comic Sans). The goal was to improve readability when using only capital letters and when creating outlines from it, but also which smaller sizes. 
This typeface should cover a series of functional needs and identity purposes:
1. To be recognized as the typeface of ENE KANTAK  through matching the brand attributes:
— Dynamic (not rigid, with a certain “movement”)
— Fun (nice, aesthetically attractive and accessible)
— Close (recognizable style, adopting certain features of the Basque letter and the logo)
— Satisfaction (aesthetically attractive)
2. To have a good coexistence with the auxiliary font (DINosaur)
3. To eliminate the use of fonts other than "corporate"
4. To design some ligatures or special characters to distinguish it from other typefaces.
5. Casual but not childish, to extend its use to other branding elements

The design process
To design Ene Kantak I started by drawing the Capitals, as the designers use them massively, first because it's what kids read best and second because of the identity design rules. This helped me to define the distinctive features, as not too rigid strokes.
The peculiarities of Euskera have been taken into account, such as the frequency of some letters, so much attention has been paid to their shape and the most frequent combinations of letters such as tz, ak, tx, ka and kr, both uppercase and lowercase.

Matching personality and function

EneKantak Display is a custom display typeface designed for the branding of Ene Kantak, a dancing and singing company for kids and in ‘Euskara’ (the language of the Basque Country in Spain). 
The Ene Kantak typeface is a bold typeface with non-rigid strokes that expand slightly, reminiscent of the letter engraved in stone that can be found in the Basque Country and in the Basque-speaking area of Navarra, but adapted to the communication needs of Ene Kantak.

The concepts and branding needs
The assignment was to design a typeface for titles in order to replace those used in the video covers (Grilled Cheese and sometimes Comic Sans). The goal was to improve readability when using only capital letters and when creating outlines from it, but also which smaller sizes. 
This typeface should cover a series of functional needs and identity purposes:
1. To be recognized as the typeface of ENE KANTAK  through matching the brand attributes:
— Dynamic (not rigid, with a certain “movement”)
— Fun (nice, aesthetically attractive and accessible)
— Close (recognizable style, adopting certain features of the Basque letter and the logo)
— Satisfaction (aesthetically attractive)
2. To have a good coexistence with the auxiliary font (DINosaur)
3. To eliminate the use of fonts other than "corporate"
4. To design some ligatures or special characters to distinguish it from other typefaces.
5. Casual but not childish, to extend its use to other branding elements

The design process
To design Ene Kantak I started by drawing the Capitals, as the designers use them massively, first because it's what kids read best and second because of the identity design rules. This helped me to define the distinctive features, as not too rigid strokes.
The peculiarities of Euskera have been taken into account, such as the frequency of some letters, so much attention has been paid to their shape and the most frequent combinations of letters such as tz, ak, tx, ka and kr, both uppercase and lowercase.

Drop me a line! laura@laurameseguer.com
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Drop me a line! laura@laurameseguer.com
Follow me on Twitter and Instagram
Subscribe to my Newsletter

Drop me a line! laura@laurameseguer.com
Follow me on Twitter and Instagram
Subscribe to my Newsletter

Drop me a line!
mail@laurameseguer.com

Drop me a line!
mail@laurameseguer.com