Rebranding for Plan B
Rebranding for Plan B
Rebranding for
Plan B
Rebranding for Plan B
Rebranding for Plan B
The Plan B project consisted of a brand strategy designed as a teamwork with the art director Eider Corral, and the Plan B manager, Stephanie Serrano. This change of image is a meeting of different visions and creativities with shared ideas: telling the invisible, exploring the limits and developing the detail. The restyling of the visual identity of Plan B is a collaborative project that goes beyond our screens and some bytes.
After many brainstormings and sketching we decided that the logotype had to be handwritten, not in a formal way, but showing some of the attributes of the brand itself, like a hybrid, modern, furious, expressive… so I took my calligraphic tools but also brushes and started writing and sketching, until I got this result.
See the project in action here.
The Plan B project consisted on a brand strategy designed as a team work with the art director Eider Corral, and the Plan B manager, Stephanie Serrano. This change of image is a meeting of different visions and creativities with shared ideas: telling the invisible, exploring the limits and developing the detail. The restyling of the visual identity of Plan B is a collaborative project that goes beyond our screens and some bytes.
After many brainstormings and sketching we decided that the logotype had to be handwritten, not in a formal way, but showing some of the attributes of the brand itself, like hybrid, modern, furious, expressive… so I took my calligraphic tools but also brushes and started writing and sketching, till I got this result.
See the project in action here.
The Plan B project consisted of a brand strategy designed as a teamwork with the art director Eider Corral, and the Plan B manager, Stephanie Serrano. This change of image is a meeting of different visions and creativities with shared ideas: telling the invisible, exploring the limits and developing the detail. The restyling of the visual identity of Plan B is a collaborative project that goes beyond our screens and some bytes.
After many brainstormings and sketching we decided that the logotype had to be handwritten, not in a formal way, but showing some of the attributes of the brand itself, like a hybrid, modern, furious, expressive… so I took my calligraphic tools but also brushes and started writing and sketching, until I got this result.
See the project in action here.
Different pieces of communication. Design by Eider Corral
© 2005-2021 Laura Meseguer
Custom Type Design and Lettering
© 2005-2020 Laura Meseguer
Custom Lettering and Type Design
© 2005-2020 Laura Meseguer
Custom Lettering and Type Design
Drop me a line! mail@laurameseguer.com
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Drop me a line!
mail@laurameseguer.com
Drop me a line!
mail@laurameseguer.com