The Plan B project consisted of a brand strategy designed as a teamwork with the art directorEider Corral, and the Plan B manager, Stephanie Serrano. This change of image is a meeting of different visions and creativities with shared ideas: telling the invisible, exploring the limits and developing the detail. The restyling of the visual identity of Plan B is a collaborative project that goes beyond our screens and some bytes.
After many brainstormings and sketching we decided that the logotype had to be handwritten, not in a formal way, but showing some of the attributes of the brand itself, like a hybrid, modern, furious, expressive… so I took my calligraphic tools but also brushes and started writing and sketching, until I got this result.
The Plan B project consisted on a brand strategy designed as a team work with the art directorEider Corral, and the Plan B manager, Stephanie Serrano. This change of image is a meeting of different visions and creativities with shared ideas: telling the invisible, exploring the limits and developing the detail. The restyling of the visual identity of Plan B is a collaborative project that goes beyond our screens and some bytes.
After many brainstormings and sketching we decided that the logotype had to be handwritten, not in a formal way, but showing some of the attributes of the brand itself, like hybrid, modern, furious, expressive… so I took my calligraphic tools but also brushes and started writing and sketching, till I got this result.
The Plan B project consisted of a brand strategy designed as a teamwork with the art directorEider Corral, and the Plan B manager, Stephanie Serrano. This change of image is a meeting of different visions and creativities with shared ideas: telling the invisible, exploring the limits and developing the detail. The restyling of the visual identity of Plan B is a collaborative project that goes beyond our screens and some bytes.
After many brainstormings and sketching we decided that the logotype had to be handwritten, not in a formal way, but showing some of the attributes of the brand itself, like a hybrid, modern, furious, expressive… so I took my calligraphic tools but also brushes and started writing and sketching, until I got this result.