On the left: Poster of the Biennale. On the right from the top: South Korea, North Korea, and Unified Korea Flags (source: Wikipedia)
The briefing was clear, by getting the inspiration from the shapes and colors of the two different Korean Flags, and the Korean Unification Flag, the one that eventually is used to represent all of Korea when North and South Korea participate as one team in sporting events, I had to develop my own, based on my own feelings about it.
The briefing was clear, by getting the inspiration from the shapes and colors of the two different Korean Flags, and the Korean Unification Flag, the one that eventually is used to represent all of Korea when North and South Korea participate as one team in sporting events, I had to develop my own, based on my own feelings about it.
The briefing was clear, by getting the inspiration from the shapes and colors of the two different Korean Flags, and the Korean Unification Flag, the one that eventually is used to represent all of Korea when North and South Korea participate as one team in sporting events, I had to develop my own, based on my own feelings about it.
The briefing was clear, by getting the inspiration from the shapes and colors of the two different Korean Flags, and the Korean Unification Flag, the one that eventually is used to participate as one team in sporting events, I had to develop my own, based on my own feelings about it.
Some of the process: Moduls, Lettering, Color and Composition
The solution to me was to propose a typographic approach to flag design, as I could see that many of the ones designed in 2013 were revolving around the concept of mixing colors and shapes, what I did, but in the shape of letters.
For that, I took a closer look at the main shapes of the two existing flags and extracted the most relevant: the star and the circle. From those, I developed a system to build the 5 letters of KOREA. For the coloring, I used the two different reds and blues that when overlapped create the black, and for the centered single word I used the blue of the unified flag. All those combinations want to be a metaphor of mix, blending, cooperation and comprehension between the North and the South.
The solution to me was to propose a typographic approach to flag design, as I could see that many of the ones designed in 2013 were revolving around the concept of mixing colors and shapes, what I did, but in the shape of letters.
For that, I took a closer look at the main shapes of the two existing flags and extracted the most relevant: the star and the circle. From those, I developed a system to build the 5 letters of KOREA. For the coloring, I used the two different reds and blues that when overlapped create the black, and for the centered single word I used the blue of the unified flag. All those combinations want to be a metaphor of mix, blending, cooperation and comprehension between the North and the South.
The solution to me was to propose a typographic approach to flag design, as I could see that many of the ones designed in 2013 were revolving around the concept of mixing colors and shapes, what I did, but in the shape of letters.
For that, I took a closer look at the main shapes of the two existing flags and extracted the most relevant: the star and the circle. From those, I developed a system to build the 5 letters of KOREA. For the coloring, I used the two different reds and blues that when overlapped create the black, and for the centered single word I used the blue of the unified flag. All those combinations want to be a metaphor of mix, blending, cooperation and comprehension between the North and the South.
The solution to me was to propose a typographic approach to flag design, as I could see that many of the ones designed in 2013 were revolving around the concept of mixing colors and shapes, what I did, but in the shape of letters.
For that, I took a closer look at the main shapes of the two existing flags and extracted the most relevant: the star and the circle. From those, I developed a system to build the 5 letters of KOREA. For the coloring, I used the two different reds and blues that when overlapped create the black, and for the centered single word I used the blue of the unified flag. All those combinations want to be a metaphor of mix, blending, cooperation and comprehension between the North and the South.
01 Adriaan Mellegers & Vanessa van Dam (Netherlands) / 02 Akihiko Tsukamoto (Japan) / 03 Alain Le Quernec (France) / 04 Andreas Uebele (Germany) / 05 Andrew Ashton (Australia)/06 Ariane Spanier (Germany) / 07 Aslak Gurholt (Norway) / 08 Barbara Baumann (Germany) / 09 Benny Au (Hong Kong) / 10 Boris Ljubicic (Croatia) / 11 Carolina&Maria&Sakaria Studio (Sweden & Poland) / 12 Catherine Griffiths (New Zealand) / 13 Chaz Maviyane-Davies (Zimbabwe) / 14 Chris Ro (USA) / 15 Daniel Eatock (UK) / 16 Dimitris Arvanitis (Greece) / 17 Dmitry Kavka (Russia) / 18 Dr. Peche (France) / 19 Erik Brandt (USA) / 20 Erik de Vlaam (Netherlands) / 21 Eugeniusz Skorwider (Poland) / 22 Finn Nygaard (Denmark) / 23 Fons Hickmann (Germany) / 24 Guang Yu (China) / 25 Hiro Sugiyama (Japan) / 26 Ilka Helmig & Johannes Bergerhausen / (Germany) / 27 Isabel Naegele (Germany) / 28 Ismael Prieto (Chile) / 29 James H. Chae (USA) / 30 Jon Sueda & Christopher Hamamoto (USA) / 31 Jonas Hecksher (Denmark) / 32 Jug Cerovic (Serbia) / 33 Kan Tai-keung (China) / 34 Karel Aubrecht (Czech Republic) / 35 Kiyotaka Yoshimoto (Japan) / 36 Konstantinos Trichas (UK) / 37 Kubel Henrik (Denmark) / 38 Laura Meseguer (Spain) / 39 Leo Lin Chun-Liang (Taiwan) / 40 Lex Drewinski (Poland) / 41 Li Zhang (USA) / 42 Lourdes Zolezzi (Mexico) / 43 Mariano Sigal (Argentina) / 44 Markus Weisbeck (Germany) / 45 Max Ryan (UK) / 46 Mieke Gerritzen (Netherlands) / 47 Namsai Supavong (Thailand) / 48 Nelu Wolfensohn (Canada) / 49 Omnivore, Inc (USA) / 50 Ramita Chatruengchai (Thailand) / 51 Rikke Hansen (Denmark) / 52 Roman Wilhelm (Germany) / 53 Sabina Oberholzer & Renato Tagli (Swiss) / 54 Savas Cekic (Turkey) / 55 Siam Attariya (Thailand) / 56 Takahiro Eto (Japan) / 57 Takahiro Yasuda (Japan) / 58 Tevfik Fikret Ucar (Turkey) / 59 Thiago Lacaz (Brazil) / 60 Thonik (Netherlands) / 61 Verónica Majluf (Peru) / 62 Yah-Leng Yu (Singapore)
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mail@laurameseguer.com